Marketers’ Meetup: “Synergy of AI and Marketing. How creativity and algorithms get along”

On November 29, 2023, at the hospitable venue of the Kazakhstan Marketing Association in Almaty, a marketers’ meetup was held dedicated to the innovative aspects of merging artificial intelligence and marketing. The event’s speaker was Valeria Makeeva, public relations manager at the event agency EZ Solutions.

During the event, the participants discussed the essential topics related to the impact of artificial intelligence on marketing and creative processes. One of the main ideas was the inevitable evolution of marketing and creativity under the influence of artificial intelligence, which opens up new horizons for analyzing data, generating ideas, and optimizing marketing strategies.

The meeting covered practical examples of using ChatGPT in marketing for various tasks, including data analysis, content generation, and optimization of marketing strategies. Valeria Makeeva emphasized that effective prompting is a critical element of using ChatGPT, helping to obtain more accurate and helpful answers.

Particular attention is paid to the influence of artificial intelligence on content marketing and its application in the processes of education and training of employees. The issues of using ChatGPT and Midjorney in event marketing are considered, and cases of successful implementation of these technologies in the work of marketers are presented.

The event brought together representatives of leading companies, including AlemAgroHolding, Money Experts, ADVANTEK Systems, STEPLine, and many others. The meeting participants highly appreciated the relevance and informativeness of Valeriya Makeeva’s presentation. Also, they emphasized the importance of understanding trends in the synergy between artificial intelligence and marketing for the further successful development of their projects.

The event ended with an active exchange of opinions and experiences of the participants and promises to be a starting point for new ideas and innovative solutions in marketing and creativity.

We thank all the participants and the speaker for their active participation in the event and look forward to hosting more meetings and events! Follow the Kazakhstan Marketing Association on their Facebook page for updates!🚀🌐