Logistics and Marketing 4.0: new trends, challenges, solutions
On April 16-17, 2024, the VI International Scientific and Practical Conference “Logistics of the Great Steppe” was held at Turan University. The theme of the conference is “Logistics and Marketing 4.0: new trends, challenges, solutions”. The conference was organized by the Department of Marketing and Logistics.
The conference was attended by researchers, scientists and specialists in the field of logistics, marketing, economics, management, representatives of business structures of the Republic of Kazakhstan, CIS countries and far abroad, university professors of economics, doctoral students, undergraduates.
The purpose of the event was to form a set of solutions aimed at improving logistics processes, marketing and management that contribute to optimizing the resources of organizations in various sectors of the economy in the context of the fourth industrial revolution (Industry 4.0).
The objectives of the event were as follows:
- discussion of new trends, challenges and solutions in logistics and marketing in the context of the Fourth Industrial Revolution (Industry 4.0);
- critical analysis of scientific results obtained by scientists representing various scientific schools in the field of marketing and logistics, economics and management;
- discussion of applied issues of using new logistics and marketing technologies in enterprises.
The speakers’ presentations were held in the following areas: trends in the development of modern logistics, modern aspects of supply chain management, current trends in transportation and warehousing, new directions in marketing, digitalization and the use of AI (Artificial Intelligence).
Among the guests of the conference were: Valery Fedorovich Lukinykh – Doctor of Economics, Professor, President of the Siberian Logistics Association, Corresponding member of the Russian Academy of Engineering, Head of the Department of Logistics of the Krasnoyarsk State Agrarian University. Krasnoyarsk, Russia; Alexander Melnikov – founder of the Melnikov Group holding, serial entrepreneur, representative of the Russian Franchise Association. Moscow, Russia; Korolev Vasily Valentinovich – Director of the Project Logistics Center of the Transystem Consortium, Honorary Professor of the Kazakh-German University, Almaty, Kazakhstan; Pleskova Anna Nikolaevna – Marketing Director of Aitas meat distribution LLP, Oskemen, Kazakhstan; Anthony Alphonsus – Vice President of the European Logistics Association, PhD of the Budapest Metropolitan Institute, Budapest, Hungary; Nikonov Vladimir – a practitioner with international experience Kazakhstan, Israel, Inventory controller, planner, Morrocan Oil, Israel; Yaroshenko Stanislav Igorevich – business coach in logistics, Kazakhstan; Legoostaeva Nadezhda Viktorovna – Candidate of Economics, Professor of the Admiral S.O. State University of Marine and River Fleet Makarov.”
Following the results of the conference, an electronic collection of materials (in PDF format) will be published. The conference materials will be posted on the Turan University website