International Scientific and Practical Conference “Digital technologies and innovative methods in Marketing”

The Department of Marketing and Logistics of Turan University invites you to take part in the International Scientific and Practical Conference “Digital technologies and innovative methods in Marketing”, which will be held on January 18, 2023 at Turan University, Almaty at 14.00 – 17.00 (Almaty time of the Republic of Kazakhstan).

The following are invited to participate in the conference: researchers, scientists and specialists in the field of marketing, representatives of business structures of the Republic of Kazakhstan, CIS countries and far abroad, teachers of universities of economic profile, doctoral students, undergraduates and students.

Following the results of the conference, a collection (with the international ISBN index) of materials will be released in electronic form, with subsequent placement on the website of the Turan University.

The format of the conference is hybrid – offline in the 207 conference hall / online in Zoom at the link:

Conference directions:

1. Online marketing research
2. Neuromarketing
3. Social marketing and crowdfunding
4. Design thinking
5. Guerrilla (low-budget) marketing
6. Innovative marketing methods
7. Customer Loyalty Management
8. Digital and Internet marketing
9. Mobile Marketing
10. Social Media Marketing (SMM)
11. E-commerce.

The form of participation in the conference: presentation with a plenary report (online); presentation with a sectional report (online); publication without a report.

Working languages of the conference: Kazakh, Russian, English.