Tourism

Educational Program “Tourism” — a Profession that Opens Horizons

Tourism is much more than just travel. It is one of the fastest-growing sectors of the global economy, which UNESCO identifies as a priority area of modern professional education. For this reason, the educational program “Tourism” remains one of the most in-demand and attractive programs for students worldwide.

This field integrates hospitality, culture, geography, marketing, management, and the experience economy. It encompasses everything from designing the perfect itinerary to creating exclusive excursion programs and unforgettable tourism products.

It is a path for those who enjoy working with people, are open to new experiences, and seek vivid emotions.

It offers opportunities to work with international tourist flows, develop original tour products, and enhance the tourism attractiveness of various regions.

This is a dynamic, creative, and engaging profession where students can unlock their potential, develop organizational and communication skills, and implement bold ideas.

Academic Degree: Bachelor in Services

Educational Program Code: 6B11101

Unified National Testing elective subjects: Geography, English

Mode of study: Full-time, full-time with a reduced study period

Duration of study:

Based on secondary education:

• 4 years, 3 years (depending on the individual study plan)

Based on technical and vocational or post-secondary education:

• 3 years, 2 years (depending on the relevance of the related educational program/specialty of the college diploma)

Based on higher education:

• 3 years, 2 years (depending on the relevance of the related educational program/specialty of the previous diploma)

Language of instruction: Kazakh, Russian

• Practice-oriented training based on real cases from the tourism industry and modern service technologies.
• International language training: trilingual education and in-depth study of English, Turkish, and Chinese.
• Certified guide and tour leader courses, as well as training in professional booking systems, ensuring high competitiveness of graduates.
• Participation in scientific research conducted by tourism research institutes and analysis of current trends in the tourism industry of Kazakhstan and the world.
• International internships and practical training with partners in Turkey, Russia, European countries, as well as with Kazakhstani tour operators.
• Business incubator (IE Global Tourism Service) — support for startups, author tours, and student entrepreneurial initiatives.
• Tourist Club “Tourist” — development of field skills, leadership, teamwork, and project thinking through regular expeditions, research trips, and participation in tourism events.

A diploma in the educational program “Tourism” opens the door to the international hospitality industry, tourism companies, hotel chains, governmental tourism bodies, health resorts, business and cultural centers, as well as to starting one’s own tourism business.

This is a field where creativity, communication skills, mobility, and language proficiency are highly valued.

Graduates successfully work in both public and private organizations.

You can become:

• Tourism and customer relations manager;
• Tour operator or specialist in developing original tours;
• Booking and sales manager for tourism services;
• Administrator or manager in hotels, hostels, sanatoriums, and resorts;
• MICE event specialist (conferences, exhibitions, business forums);
• Tour guide and guide-interpreter;
• Service and guest experience manager;
• Tourism marketing specialist;
• Specialist in managing tourist flows in government institutions;
• PR and tourism product promotion manager;
• Coordinator of tourism projects and event programs;
• Employee of airlines and booking services;
• Leisure and entertainment organizer;
• Specialist in health resort and wellness tourism.

Own Business

Graduates successfully establish travel agencies, local tour projects, excursion bureaus, booking services, tourism startups, and projects in event-based and eco-tourism.

Career growth includes positions such as tourism and hospitality consultant, manager, regional or national tourism manager, tourism development manager, hotel director, or head of a tourism company.

• Tourism, excursion, and sports training
• Business organization
• Inclusive culture and tolerance
• Marketing tools in entrepreneurship
• Innovative management in the hospitality industry
• Marketing and advertising in tourism and hospitality
• Excursion activities
• Digital methods in cartography
• MICE tourism
• Travel blogging and travel journalism
• Sociocultural design of tourism products
• Emotional and social intelligence
• Artificial intelligence in professional activities
• Electronic booking and reservation systems in tourism
• Sales technologies in the tourism industry
• Certification and standardization in the service sector

Practice Bases:

• Department of Tourism and External Relations of Almaty
• Kazakhstan Tourism Association
• Association for the Conservation of Biodiversity of Kazakhstan
• Premium Travel Company LLP
• Kompas Tour Operator LLP
• Asiastan LLP
• Grande Voyage LLP
• Global Tourism Service Company

International Programs

Within the framework of international cooperation and academic mobility programs, students have the opportunity to study and complete internships at partner universities:

• National Research University Higher School of Economics, Perm, Russia
• Kemerovo State Institute of Culture, Kemerovo, Russia
• Pomeranian Academy, Slupsk, Poland
• Amex Services Turizm Org Tas Tic AS, Antalya, Turkey
• Yschools, Troyes, France
• Baltic International Academy, Riga, Latvia
• Bolu Abant Izzet Baysal University, Bolu, Turkey
• Russian Presidential Academy of National Economy and Public Administration (RANEPA), Moscow, Russia
• INTI International University, Nilai, Malaysia
• Azerbaijan State University, Baku, Azerbaijan

Director of the Higher School of Tourism and Hospitality: Gaukhar Nurlanovna Shiderina

Email: g.shiderina@turan-edu.kz

Address: Republic of Kazakhstan, Almaty, Satpayev Street, 16a

Phone : +7 727 260 40 29

Instagram: _tourism.and.hospitality_

Tourism is distinguished by UNESCO as one of the most important spheres of the professional education. Therefore, the speciality “Tourism” is very popular among students all over the world nowadays.

Tourism is a sphere of activity that includes in itself the entire range of services of recreation organization: starting from the accommodation services to the formation of a unique excursion programmes, compiling a tourist route, satisfying the consumer’s demand of citizens of Kazakhstan and foreign guests for tourist and spa services. This is a good scope of work for applying a wide variety of skills and abilities, where you can fully discover your creative potential.

Codes:

• 7M11101 – Scientific and pedagogical field

Academic degree: master’s degree

Mode of study: full-time

Course duration:

• 2 years after the higher education (scientific and pedagogical field)

• Innovative method of training
• Practice-oriented courses
• Trilingualism throughout the training
• Advanced English
• Certified courses of booking and reservation in the service sector
• Participation in the research institute of tourism as a part of scientific projects
• Opportunity to undertake international internship (Turkey, Italy, Russia), in the «Tau-Turan» CJSC, in restaurants, in hotel facilities
• Activity of the «Turan Nomads», «Global Tourism Service» business incubator, «Tourist» the tourist club

• Current studies of the tourism industry
• Competitive start-up in tourism
• Innovative activity of tourist organizations
• The concept of sustainable tourism development
• Innovations in managing the activities of tourist and recreational clusters
• Creation of the kazakhstan tourist brand
• Geoinformation technologies in tourism
• Sociological research in tourism
• English (certified course)
• Psychology of service and sales in tourism
• Methodological basis for the development of research projects
• Insurance and safety of tourists
• Comprehensive marketing research in the field of tourism

Master classes, trainings, seminars are conducted by experienced teachers, well-known specialists, business trainers in the sphere of tourism and service:

• Kalenova Saulesh Abdrazahovna (professor, holder of the title «The Best University Teacher of 2015»)
• Korablev Valeriy Anatolyevich (professor, holder of titles «Honored Tourism Instructor of the Republic of Kazakhstan», «Honorary Worker of Tourism of the Republic of Kazakhstan», «Honored Traveler of Russia», licentiate of «Best coverage in tourist media of 2015»)
• Vukolov Vladimir Nikolaevich (Professor, Director of the Research Institute of Tourism, holder of the title «Best University Teacher of 2006, 2014»)
• Khokhlenko Evgenia Anatolyevna (General Director of «Premium Travel Company» LLP)
• Mitin Anton Aleksandrovich (Director of «Almaty / Astana City Tour» LLP)

The educational programme includes a a mandatory research, work practice. During studying activity you have an opportunity to try the hand in the leading tour operators’ companies (inbound tourism, outbound tourism, internal tourism), in hotel and restaurant business sphere, in children’s and youth tourism, in the sphere of business administration and in travel management.

• Department of Tourism and External Relations of Almaty city
• «Kazakhstan Tourist Association»
• The Association for the Conservation of the Biodiversity of Kazakhstan (ACBK)
• Association of Tourist Agencies of Kazakhstan (ATAK)
• «Premium Company Travel» LLP
• «Sаnita Tours International» LLP
• «Touroperator Kompas» LLP
• «Almaty / Astana City Tour» LLP
• «Farab» International Tourism Agency
• «Almaty Regional Centre of Children’s and Youth Tourism and Excursions»

Within the framework of international cooperation and programs on academic mobility, students have the opportunity to study and undertake an internship and practice in the partner universities offered at their choice:

• Istanbul Arel University, Istanbul, Turkey;
• Berjaya University College of Hospitality, Kuala Lumpur, Malaysia;
• University of Agribusiness and Regional Development, Plovdiv, Bulgaria;
• Economic University of Varna, Varna, Bulgaria;
• Georgian Technical University, Tbilisi, Georgia;
• International Academy of Tourism in Antalya, Antalya, Turkey.

Graduates can apply professional knowledge in various spheres of tourism and service:

• Department of Tourism and External Relations of Almaty city
• Akimats and state enterprises
• Kazakhstan Tourist Association (KTA)
• Association of Tourist Agencies of Kazakhstan (ATAK)
• Hotel and restaurant business
• Hospitality training centers
• Organizations that book tickets
• Rehabilitation centers for people with disabilities, which provide services for organization of tourist trips for the disabled
• Agencies and leisure activities organizations
• Resort business
• Sports and health services
• Business administration
• Advertising services
• The sphere of education

Prospects of career growth of managers on tourism are connected with improvement of professional skill (in system of continuous vocational training for achievement of higher qualification).

Professional growth of the manager in the tourist sphere is connected with the management career, when you, gradually improving yourself, can become the head of the tourist company.