Guest lecture by Gaukhar Mukhamadieva

On October 15, 2024, a guest lecture on “Online research and data analysis” was held for undergraduates of the OP “Marketing”. The speaker was PhD Gaukhar Mukhamedieva, business coach for training and development, marketer, translator. Ms. Mukhamedieva is a leading specialist in training and development of Mobile Telecom Service LLP.

At the last guest lecture for marketing undergraduates, key aspects of modern online research and working with data from electronic resources and databases were discussed. Special attention was paid to effective methods of data analysis using electronic platforms such as Science direct databases, Connectedpapers.com , Wiley and other specialized tools. Gaukhar Bolatovna shared practical tips on conducting a literary review without unnecessary difficulties, and also demonstrated how artificial intelligence, in particular ChatGPT, can become a useful tool to speed up work.

The lecture was organized by Associate Professor of the Higher School of Marketing and Logistics, PhD in Economics Dulatbekova N.S.