Shynar Zhanibekova — CEO of the digital agency Media Marketing — delivered a guest lecture at Turan University

On April 18, 2025, Shynar Zhanibekova, CEO of the digital agency Media Marketing, delivered a guest lecture at Turan University for students of the “Marketing” and “Public Relations” academic programs. The topic of the lecture was “Digital Promotion in Marketing.” Шынар Жанибекова is a specialist in PR and digital promotion with 25 years of experience. She has worked with companies such as: JSC “Kazakhoil,” JSC “Kazatomprom,” JSC “Kazkommertsbank,” the CNPC Representative Office in Kazakhstan, JSC “Technodom,” and JSC “KFU.”

The expert spoke about digital marketing tools, their application features, and shared case studies from international digital promotion projects: the phygital tournament “Games of the Future” (Kazan, 2024), the World Chess Championship match between Ian Nepomniachtchi and Ding Liren (Astana, 2023), and the World Rapid and Blitz Chess Championships (Almaty, 2022).

In addition, Shynar Zhanibekova presented relevant insights on the use of metaverse technologies in the corporate environment. She discussed questions such as why we are likely to find ourselves in the metaverse in the future, what challenges the metaverse poses to communication professionals, and shared her experience in creating Media Marketing’s first virtual office in the metaverse.

Shynar Zhanibekova’s company has received numerous professional awards, including: KIAF, White Square, Red Jolbors, Ak Mergen, Golden Drum 2024, Red Apple 2024, PR Room Awards 2024, and Silver Archer.

The lecture sparked keen interest among students, as evidenced by the number of questions addressed to the guest speaker. The case on international e-sports promotion was particularly inspiring — students were eager to learn more about the mechanics and organization of a digital advertising campaign. At the end of the meeting, they thanked the expert and expressed interest in undertaking internships at her company.

The lecture organizer — Associate Professor of the Higher School of “Marketing and Logistics” Zh.B. Jumadildaeva.