Master classes “The use of AI in PPC, SEO projects and SMM”

On February 20, 2026, the Higher School of Marketing and Logistics at Turan University organized and conducted master classes for graduating students of Turan College. The master classes were on the topic: “The Application of AI in PPC, SEO Projects and SMM.” Speakers: Damir Gaitov, SEO at the international internet marketing agency Netpeak Kazakhstan, an expert in digital marketing with 14 years of experience; Azret Satbekov, Project Manager at Netpeak Kazakhstan.

The speakers discussed artificial intelligence tools and technologies, their capabilities, advantages, benefits and rules for their application in business, marketing and advertising; conducted a comparative analysis of their functionality; provided specific examples of their use; and shared valuable practical experience in applying generative AI. At the same time, they warned about the mistakes and shortcomings of using AI, in particular ChatGPT.

Students majoring in marketing at Turan College participated in the event. The master class sparked lively interest and positive feedback from the college students. They actively participated in the discussion and expressed their opinions. The speakers’ presentations were of a high scientific and theoretical level, very interesting, informative, and useful for the students.