Guest online lecture “Jewelry and Accessories Marketing”

The Department of Marketing and Logistics organized a guest online lecture on the topic “Marketing of jewelry and accessories”.

The speaker of the online lecture was Irina Arsenina, entrepreneur, founder and designer of the brand “Decoflora”.

The meeting was held on October 3, 2022, it was actively attended by students of the specialty “Marketing” and teachers of the University “Turan”.

The online lecture was organized within the framework of the topic “Consumer behavior in commodity markets” in the discipline “Marketing”.

During the meeting, Irina Arsenina shared the story of the origin of the Decoflora brand, told about her path to becoming an entrepreneur and the first steps in the field of marketing and branding. Interesting for the listeners were the moments of turning a hobby into a business and constant training in marketing, digital marketing and business management. The students’ attention was also attracted by the round-the-clock system of working with each client and an individual approach.

The meeting was held in an interactive format, a lot of questions were asked by students and teachers.

The organizer of the guest online lecture is Asel Akhatkanovna Kairova, M.E., Senior lecturer of the Department of Marketing and Logistics at Turan University.