The winners of the III International Marketing Tournament “USkills-up Marketing Battle” present advanced ideas in the field of artificial intelligence

On February 21, 2024, the third International Marketing Tournament for Universities and Colleges “USkills-up Marketing Battle” took place at Turan University. This year was special because the theme of the tournament concerned a rich and exciting area — the use of artificial intelligence in marketing.

The purpose of the tournament was to demonstrate the ability to use artificial intelligence services in marketing strategies, as well as to show the process of their creation, the choice of tools and overcoming possible difficulties.

This year, 7 teams from 6 leading universities of Kazakhstan took part. Each team presented a unique marketing strategy for a real-life business using artificial intelligence tools. The ideas and solutions presented to the jury impressed with their diversity and innovation.

The winners were the following teams:

1. *AIStudent* – a team from Almaty Management University
2. *NO LIMITS* – representatives of Turan University
3. *Krengi* – participants from Karaganda University of Kazpotrebsoyuz

This tournament has become a platform for the exchange of knowledge and experience in the field of marketing and artificial intelligence not only among Kazakhstani universities, but also with the participation of representatives from Russia. The tournament accepts entries in three languages — Kazakh, Russian and English, which allows teams from different countries to participate.

The jury of the tournament, consisting of experienced marketing practitioners and members of the Kazakhstan Marketing Association, evaluated not only the creativity of the idea, but also its practical applicability, adaptability to real market conditions.

We congratulate the winners and participants of the tournament on their impressive achievements and look forward to new ideas and innovations in the next stages of the “USkills-up Marketing Battle”!