Marketers of Almaty Discussed the Relevance of Archetypes in Branding

On September 18, 2024, the Marketing Club gathered at Turan University, hosted by the Kazakhstan Marketing Association. The event focused on a key branding topic: “Branding with Archetypes: An Outdated Method or a Relevant Tool?”

The discussion, led by experienced marketer and business coach Violeta Parkhomenko, was truly heated. The participants not only revisited Carl Jung’s ideas and discussed the potential of using archetypes in modern branding but also debated the effectiveness of this method today. Despite differing opinions, the marketers agreed that archetypes remain a valuable tool in building strong brands, particularly when it comes to working with the collective unconscious and creating emotional connections with the audience.

At the end of the event, participants had the chance to win an exclusive marketing-themed sticker pack from the first edition.

We thank all the participants and our speaker for their active engagement, and we look forward to upcoming meetings and events!

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