Marketing tools in entrepreneurship

The competent use of marketing tools in entrepreneurship is one of the most important components of a business necessary to ensure competitiveness and profitability, therefore, students of various specialties study this area of marketing. And for successful study, communication with practitioners is necessary, as well as the exchange of teaching experience.

Teaching staff of the Higher School of Marketing and Logistics often invite practitioners to give guest lectures to students of Turan. And they themselves give guest lectures at other universities in Almaty.

So, on 10/24/2024, senior lecturer Kadyrova Korlan Zharylkasymovna held a guest lecture at the Kazakh National Agrarian Research University at the Faculty of Business and Law, for 1st year students of OP Economics and OP Marketing.

The lecture was organized by A.K. Saurukova.