International Student Correspondence Olympiad on Marketing

On March 28, 2025 the third round of the International Student Correspondence Olympiad on Marketing organized by the Higher School of “Marketing and Logistics” was held at “Turan” University. The Olympiad was aimed at popularizing the specialty “Marketing”, identifying talented, gifted youth and attracting students of universities in Almaty to enter the Master’s degree program of “Turan” University on the educational program “Marketing”.

The Olympiad consisted of three stages:

1. I round 20.03.2025. – online testing in Google Forms (using the corresponding link). The participants of the Olympiad, who scored at least 72 points according to the results of online testing, pass to the II round.
2. II round 26.03.2025. – writing an essay on one of the following topics: 1) Modern marketing trends; 2) Digital technologies in marketing; 3) Opportunities and problems of artificial intelligence in marketing.
3. III round 28.03.2025. – performance of interactive practical task “Create a team for Digital project” in a mixed format (online/offline).

The Olympiad was attended by 3rd and 4th year students of Marketing course of Turan University, Narkhoz University, Almaty Management University, Al-Farabi KazNU, University of International Business, as well as from universities of Astana and Bishkek (Kyrgyzstan). The contestants demonstrated a high level of knowledge, creative, imaginative approach and understanding of modern marketing trends.

The winners of the Olympiad, who took the prizes (I, II, III), were awarded diplomas and valuable prizes. The sponsor was the Kazakhstan Marketing Association.

The Olympiad was held at a high level, the participants were satisfied and expressed their gratitude to the organizers of the event.