Guest lecture for students of the “Tourism” educational program

On April 08, 2025, within the framework of implementation of the Sustainable Development Goals (SDGs 8, 9, 11, 12, 17), a guest lecture was held for second-year students of the educational program “Tourism”, conducted by Lyubov Anatolievna Litvinova-Kulikova, head of sales department of the agency “Gera tour”. The topic of the lecture – “Business Tourism: Global Trends and Innovations” – aroused considerable interest among the students seeking to delve into the current issues and trends in business tourism. During the lecture Lyubov Litvinova-Kulikova shared her experience in this sphere and highlighted the key trends affecting the future of business tourism. She emphasized the importance of adapting services to the changing requirements of clients and spoke about new technologies that improve the quality of service and convenience of travel organization. Special attention was paid to the issues of sustainable development in the MICE industry. Students not only listened to the lecture, but also actively asked questions, which made the meeting interactive and informative. We thank Lyubov Litvinova-Kulikova for her interesting and inspiring presentation, and the students for their active participation!