Guest lecture by Oksana Kolesova, a digital marketer and consultant at the European Bank for Reconstruction and Development (EBRD)

On May 27, 2025 at 10:00 a.m., a guest lecture by Oksana Kolesova, a digital marketer and consultant at the European Bank for Reconstruction and Development (EBRD), was held for first-year students of the Marketing educational program at Turan University as part of their educational practice.

The topic of the lecture, “Temporary trends or eternal principles of marketing?”, aroused keen interest and active discussion. Oksana shared relevant cases from practice, discussed how to recognize short-term trends and what fundamental principles should be relied on when developing marketing strategies.

We thank Oksana Kolesova for inspiration, professional insights and valuable advice for future marketers!

Organizers: Associate Professors Kargabayeva S.T., Sugirova G.S.