The XVII Republican Student Subject Olympiad in the Educational Program “Marketing” was held at Turan University

On June 4, 2025, the XVII Republican Student Subject Olympiad in the educational program “Marketing” was held at Turan University, organized by the Higher School of Marketing and Logistics.

The Olympiad brought together students from leading universities of Kazakhstan and became a platform for demonstrating professional knowledge, creative thinking, and teamwork. The event aimed to support talented youth, develop applied marketing skills, and promote the profession of marketer.

The Olympiad program included three stages:

• I Round — an essay on a current topic in marketing;
• II Round — online testing via Google Forms;
• III Round — an interactive task “Create a Team for a Digital Project”, simulating real marketing work conditions.

The special guest of the Olympiad was Damir Gaitov, Project Manager at Netpeak Kazakhstan, who conducted a master class on the topic “Digital Marketing: Specialists and Competencies”, dedicated to modern trends in digital marketing and project management in the field of online promotion.

Ten teams from various universities across the country took part in the intellectual competition. The teams demonstrated a high level of preparation, a deep understanding of marketing tools, and creative skills.

Olympiad Results:

First Degree Diploma

• Utepbergenov Abilai Toltayevich, Nametchaeva Inkar Talgatkyzy, Bakyit Elnar Bakyituly.
  Academic supervisors: Dusembekova Zhanar Maratovna, PhD in Economics, Associate Professor; Kainazarova Dana Ayaganovna, Master of Economics, Senior Lecturer (NARXOZ University).

Second Degree Diploma

• Rustemova Adel Ruslanovna, Yerubayeva Nuray Talgatkyzy, Masimkhanova Alina Sherepchanovna.
  Academic supervisors: Davletova Mayra Turysbekovna, PhD in Economics, Research Professor; Jumadildaeva Zhaniya Bakitovna, PhD, Associate Professor (Turan University).
• Kozhakhmet Nurislam Yerboluly, Marat Azhar Yerbolkyzy, Pak Tomiris Olegovna.
  Academic supervisors: Yesimzhanova Sayra Rafikhevna, Doctor of Economics, Professor; Alieva Nargiza Alisherovna, Master of Economics, Senior Lecturer (K. Sagadiev University of International Business).

Third Degree Diploma

• Akhmetova Rozalina Nurlanovna, Kubeyeva Varvara Serikovna, Olchiev Nikita Konstantinovich.
  Academic supervisor: Sokhatskaya Nataliya Pavlovna, PhD in Economics, Associate Professor (Almaty Management University).
• Kappanov Bekzhan Zhankeldyuly, Kim Kirill Vadimovich, Kushaliyev Yerbol Satzhanuly.
  Academic supervisor: Dingaziyeva Meyramgul Duzelbaikyzy, Master of Economics, Senior Lecturer (Khalel Dosmukhamedov Atyrau University).
• Aitkazinova Dayana, Almaniyaz Abilai, Kim Alina.
  Academic supervisors: Bekenova Lidiya Moldabayevna, PhD in Economics, Professor; Shiganbayeva Naylya Bolatovna, Master of Economics, Senior Lecturer (Almaty Humanitarian-Economic University).

The winners were awarded valuable prizes provided by the event’s partners — LLP “Tiketon,” Educational Center “Study Room,” and LLP “Center for Business Information, Sociological and Marketing Research “BISAM-Central Asia”.

Turan University expresses sincere gratitude to all participants, experts, and partner companies for their support and contribution to the development of professional competencies of future marketers.

Special congratulations are extended to the winners and prize-winners of the Olympiad — your achievements are a vivid example of determination, teamwork, and a high level of preparation. We wish you inspiration, new professional horizons, and successful implementation of your ideas in the field of marketing!