Guest Lecture on “The Basic Principles of the Supply Chain”

A guest lecture on “The Basic Principles of the Supply Chain” was held for marketing students enrolled in the course “Product Movement in the Marketing System.”
The speaker was Mr. Shukhrat Karimovich Khaibulin, Supply Chain Manager (Business Supply Chain) at Netas Telecom ZTE.

The lecture took place online on October 29, 2025, for two groups of students: full-time students at 12:10 p.m. and distance-learning students at 3:10 p.m.

Mr. Khaibulin emphasized the importance and value of the supply chain for both logistics and marketing. He explained the necessity of planning, forecasting, and inventory management in product distribution.

During the session, the discussion also covered issues related to warehousing, customs clearance, cargo delivery, and article management guides.

Students showed great interest in real-life business cases from various sectors, including the automotive industry, healthcare, telecommunications, mineral fertilizers, and construction. They were particularly impressed by examples such as the delivery of a medical device for a child’s organ transplant and a creative marketing initiative in the automotive industry called “Decorate the Christmas Tree.”

The session was conducted in an interactive format, with students actively engaging and asking numerous questions.

The lecture was organized by Asel Akhatkanovna Kairova, Senior Lecturer at the Higher School of Marketing and Logistics, Turan University.