Guest Lecture: Personal Branding in the Modern World with Alisher Yelikbayev

On April 11, students of the Law program at the Higher School of Law, along with attendees of the “Fundamentals of Business Law” course taught by Associate Professor F.S. Momysheva and Senior Lecturer G.M. Kalmyrza, had a unique opportunity to meet Alisher Yelikbayev — a recognized expert in communications and PR, journalist, and advisor to the President of the Astana Group. His name is associated with professionalism, deep knowledge, and an inspiring approach to personal brand development. During the lecture, Alisher shared his many years of experience, emphasizing that a personal brand is not just a tool for achieving success, but also an important resource that helps build trust and respect in society. He discussed the key aspects of brand building, modern trends, and challenges faced by professionals in the communications field. We thank Alisher Yelikbayev for his contribution to the development of future professionals and look forward to new meetings!