Guest business meeting “Digital Marketing: how is it all arranged?”

The Department of Marketing and Logistics organized a guest business meeting on the topic “Digital Marketing: how is it all arranged?”.

The speaker of the meeting was Maxim Popov, co-founder and director of the AYU marketing advertising agency, also a graduate of Turan University with a degree in Marketing.

The meeting was held on November 23, 2022, at 15.50 in the 509 auditorium, it was actively attended by 4th year students of the specialty “Marketing” and teachers of the University “Turan”.

During the meeting, Maxim Popov and the students discussed the issues of the modern Kazakhstan digital marketing market, the mechanism of its work, as well as the latest research in the field of digital, TV and offline advertising.

A lot of questions were asked by students about the best techniques for using digital tools by a marketer and the conditions for applying strategies. In this aspect, Maxim Popov shared the advantages of performance, branding and mix strategies and promising strategies for Kazakhstani brands.

Additionally, Maxim Popov spoke a little about his company “AYU marketing” and future employment opportunities.

The meeting was held in an interactive format, a lot of questions were asked from the audience.

The organizer of the guest online lecture is Asel Akhatkanovna Kairova, M.E., Senior lecturer of the Department of Marketing and Logistics at Turan University.