Innovative Management of Tourism and Hospitality

Innovative educational program (IEP) is developed in cooperation with BTS Education taking into account the Atlas of new professions and competences of Kazakhstan: “Innovative management of tourism and hospitality”.

The peculiarity of the IEP is the formation of learning outcomes of the main (major) program “Innovative Management of Tourism and Hospitality”, including opportunities for certification in the qualification “Tour Guide” and the discipline “Electronic reservation and booking systems”.

The aim of the program is to contribute to the formation of an attractive image of Kazakhstan through the development of the service sector by training qualified creative specialists who are able to comprehensively manage business processes in the field of tourism and hospitality.

Code: 6B11103

Academic degree: Bachelor in the field of services

Form of study: full-time

Term of study:

• 4 years after secondary education
• 3 years after secondary vocational education

• Innovative nature of training
• Practice-oriented courses
• Trilingualism throughout the program
• In-depth English, Turkish, Chinese, German, French
• Certified courses for tour guides, electronic reservation and booking systems in the service industry.
• Participation in the work of the Research Institute of Tourism within the framework of scientific projects
• Possibility of foreign practice (Turkey, Italy, Russia), in OOC “Tau-Turan”, in tour operator companies, enterprises of hospitality industry and state structures of the Republic of Kazakhstan.
• Functioning of business incubator “Global Tourism Service”, tourist club “Tourist”.

• basics of tourism and hospitality industry
• excursion activity
• tourist-excursion and sports training
• economics of service enterprises
• innovative management in the hospitality industry
• digital technologies in product promotion
• VR-technologies in tourism and hospitality
• creative economy and innovations
• event management
• MICE tourism
• ecological and ethno-cultural tourism
• sustainable development and green technologies
• cross-cultural communications in the sphere of services
• applied anthropology in tourism and hospitality
• socio-cultural design of a tourist product
• personal coaching
• quality control in the service industry
• UAV operator (in tourism)

• Kalenova Saulesh Abdrazakhovna (professor, holder of the title “The best university teacher of 2015”)
• Cherednichenko Alexander Vladimirovich (Professor, National Expert of the Republic of Kazakhstan – Greenhouse Gas Inventory of the Republic of Kazakhstan, Member of the intergovernmental group of experts of the Chu-Talas Water Commission, holder of the title “Best Scientist of the University “Turan” 2019)
• Yerubaeva Gulzhan Kikbaevna (Professor, Professor of RAE (Russian Academy of Natural Sciences – International Association of Scientists, Teachers and Specialists)
• Faizullina Galiya Shauketovna  (Associate professor, museologist, ethnographer, project manager)
• Khokhlenko Evgeniya Anatolievna (General Director of “Premium Travel Company” LLP)
• Zimin Maxim (General Director of “Master Park” LLP, President of the Rafting Federation of Kazakhstan)
• Mitin Anton (Director of Almaty/Astana City Tour LLP)
• Musaev Mukhamedali Akhmetzhanovich (Director of “Global Tourism Service”).

The educational program includes compulsory industrial practice. In the process of training you have the opportunity to try your hand at leading tour operator companies (international and domestic tourism), hotel and restaurant business, children and youth tourism, business administration, travel management.

• Department of tourism and external relations of Almaty
• Federation of sports tourism and tourist multiathlon in Almaty. Almaty
• Kazakhstan Tourist Association (KTA) LLC
• Kazakhstan Association of Restaurants and Hotels (KAaRH) LLP
• Premium Travel Company LLP
• Touroperator “Kompas” LLP
• Almaty/Astana City Tour LLP
• Takhar LLP
• Asiastan” LLP (Welcome.kz TM)
• PE “Global Tourism Service”

Within the framework of international cooperation and academic mobility programs students have the opportunity to study and undergo internship and practice in the partner universities offered at their choice:

• Woosong University, SolBridge International School of Business, Daejeon, South Korea
• Zhejiang University of Finance and Economics, Hangzhou, China
• Pomeranian University, Słupsk, Poland
• Rzeszów University of Technology, Rzeszów, Poland
• Lawrence Technological University, Detroit, USA
• Ondokuz Mayıs University, Samsun, Turkey
• International Academy of Tourism in Antalya, Antalya, Turkey
• Russian Academy of National Economy and Public Administration under the President of the Russian Federation, RANEPA, Moscow, Russia
• St. Petersburg State University of Economics, St. Petersburg, Russia
• Southern Federal University, Rostov-on-Don, Russia

Graduates can apply professional knowledge in various spheres of tourism and service:

• Almaty Department of Tourism and External Relations
• State enterprises
• Kazakhstan Tourist Association (KTA) LLC
• Kazakhstan Association of Restaurants and Hotels” (KARaH).
• hotel and restaurant business
• hospitality industry training centers
• organizations booking air tickets
• rehabilitation centers for disabled people, providing services for organizing tourist trips for disabled people
• agencies and companies organizing leisure activities
• leisure and entertainment sector
• resort business
• sports and recreation service
• business administration
• advertising services
• education sector

Prospects for career growth of managers in the service sector are related to professional development (in the system of continuous professional education to achieve higher qualifications).

Professional growth of a manager in tourism and hospitality is connected with managerial career, when you, gradually improving, can become the head of a tourism or hospitality enterprise.