On November 7, 2024, the V Regional Advertising Forum (RAF) was held, organized by the Central Asian Advertising Association (CAAA), a partner of Turan University. The event traditionally brings together the business community represented by top people in the advertising, media and marketing spheres – representatives of advertising agencies, sales houses, digital platforms, outdoor advertising operators, media, managing and marketing directors of companies, independent marketing specialists.
The university faculty actively participates in the events of the Central Asian Advertising Association. The following took part in this forum: Nyietalina Gaukhar, director of the doctoral studies department, PhD, professor of the Higher School of Marketing and Logistics; Tarakbayeva Raushan, PhD, associate professor of the Higher School of Marketing and Logistics; Kuandykova Gulmira, MSc in economics, senior lecturer, responsible secretary of the university’s admission committee.
As part of the Regional Advertising Forum, a Roundtable on the issue of training specialists in the marketing and advertising spheres was organized. In this roundtable, along with industry representatives, Niyetalina Gaukhar acted as a speaker.
The main results of RAF are reflected on the forum page, on the youtube channel of CAAA and on the page of the online publication for advertising industry professionals Tribune.kz.