Guest lecture by Olesya Kolesnichenko “How and why to build a personal brand”

A personal brand is when you are recommended by those who were not your client. This is the image that people form when they hear your name. Does a marketer need it? Does a marketer need to be able to build a personal brand? How and why to build a personal brand?

All these questions could be answered at a guest lecture by Olesya Kolesnichenko, MBA. Ms. Kolesnichenko is a graduate of the University of International Business (“Public Relations”), as well as Geneva Business School (MBA in International Management). Over the years, she has collaborated with companies such as Euroset, Coca-Cola, Pfizer, Huawei, UEFA, FIM and others, headed the press centers of world competitions. Currently, Olesya is a co-owner of a PR and video marketing agency, as well as a co-organizer and producer of an international festival of short films shot on a smartphone. Olesya Kolesnichenko is a PR expert, author of the book “PR in Asian”.

The guest lecture was held on 02/16/2022, for students of the Educational program “Marketing”. The organizer was the associate professor of the Department “Marketing and Logistics” Tarakbaeva Raushan Yerbolatovna.