A master class was conducted by a practicing marketer Anel Abisheva on the topic "Skills of a successful marketer, where she shared modern digital marketing tools. The expert also shared with the students her experience of becoming a personal brand through her accumulated practical experience: working with blogger @aizhan_assenbayeva, Kazakhstani brand @blakroc.label, launching from scratch an educational toy for children – shadow theater @syr_sandyq_kz, clothing store @so_korkem, crispy fruits @marmus_qytyr.qytyr.