Guest lecture in online format “Promotion of franchises in the EurAsEC countries”

The topic of franchising and franchise promotion has recently become more and more profound and attractive from a business point of view. And marketing students need to know how it works in order to be competent specialists in the labor market. Therefore, it is very important for them to get information from practitioners working in this field.

On November 10, 2023, from 17:10-18:00, a guest lecture in online format was held for marketing students from the founder of the Melnikov Group holding, serial entrepreneur, representative of the Russian Franchising Association – Alexander Melnikov on the topic: “Promotion of franchises in the EurAsEC countries”.

MELNIKOV GROUP is a project launched by Alexander Melnikov together with a team of specialists in the field of franchise packaging and business scaling.

During the lecture, the expert shared his experience of launching successful franchises like One Price, Epic Pizza, Basic Beauty, Rolls No Rules. The information provoked a warm response from the students, they asked a lot of questions – in particular, how an entrepreneur differs from a non-entrepreneur, about leadership, whether it is worth opening a franchise in the absence of experience in doing business, and so on.

The lecture was organized by Associate Professor of the Department of Marketing and Logistics, PhD Dzhumadildaeva Zhania Bakitovna.