Guest Lecture for Future Marketers
On February 11, 2025, Turan University hosted a guest lecture for students of the Marketing educational program. The lecture was delivered by Violeta Parkhomenko, MBA—a marketing analyst, business trainer, and consultant in marketing and advertising. Titled “A Powerful Start for a Young Marketer in a Company,” the lecture covered key topics such as:
- How to effectively organize marketing activities when you are the only marketer in a company.
- Where to start and what goals to set.
- How to plan and implement a marketing strategy.
- How to calculate a marketing budget.
- How to define marketing communication objectives and choose the right channels. Students actively participated in the discussion, asked questions, shared their opinions, and gained valuable insights for their future careers.
Turan University expresses its gratitude to Violeta Ravilievna Parkhomenko for her insightful lecture and for sharing her expertise. We look forward to continued collaboration and to providing students with opportunities to learn about modern marketing trends and practical strategies from leading industry professionals. Stay tuned for university updates, and don’t miss out on upcoming educational events!
