On February 19, 2025 the Higher School «Marketing and Logistics» organized and held master classes for the final year students of the specialty «Marketing» of the college «Turan»

On February 19, 2025 the Higher School «Marketing and Logistics» of the «Turan» University organized and held master classes for the final year students of the specialty «Marketing» of the college «Turan». 1. Master class on the topic: «Digital technologies in marketing». The speaker was Anelia Malikovna Mukhamedkarimova, Head of Marketing Department of TechnoBridge Distribution LLP, Executive Director of the Kazakhstan Marketing Association, founder of the Marketers Club. She spoke about digital platforms: advertising on the Internet, promotion in social networks, mobile applications and mobile advertising, technologies of augmented and virtual reality (AR and VR), artificial intelligence (neural networks). 2. Master class on the topic: «Development of E-commerce in Kazakhstan». Speaker – General Director of Tiketon LLP Victoria Konstantinovna Torgunakova. She told about the current state, problems, trends and prospects of E-commerce development in Kazakhstan, about the work of online stores, gave a lot of interesting statistics and practical examples. The master classes aroused keen interest and positive feedback from the college students. They listened attentively, asked questions, actively participated in the discussion and expressed their opinions. The speakers’ presentations were at a high scientific and theoretical level, very interesting, informative, cognitive and useful for students.