Guest Lecture: “Brand Protection from Competitors and Trademark Squatters”

Our marketers will always work with intellectual property assets. How to protect them from competitors—and especially from squatters—was explained by Malika Bakytbekkyzy Seitkanova, Director and Legal Counsel of the Kazakh company ARBIS Law Firm LLP.

During the meeting, students discussed legal disputes over patent ownership in the dairy industry, trademark rights in the entertainment and food service sectors, and other intellectual property cases from various areas of business.

Malika Seitkanova also explained how marketers can protect copyrights and other intellectual property rights related to the results of their work.

The guest lecture was delivered as part of the Brand Management course on March 12, 2026.

🌷 We sincerely thank Malika Bakytbekkyzy Seitkanova for the highly engaging meeting and for sharing valuable Kazakhstani case studies.

🌷 The event was organized by Assel Akhatkanovna Kairova, Senior Lecturer at the Higher School of Marketing and Logistics.