Roundtable discussion: ‘The Use of AI in Marketing and Advertising’

On 3 April 2026, the Higher School of Marketing and Logistics organised and hosted a round table discussion on the topic: ‘The Application of AI in Marketing and Advertising’.

The speakers included business practitioners, business owners, company executives, practising marketers, AI specialists and marketing experts. We invited leading figures from the business world especially for our teaching staff and students. They spoke about current trends in marketing and advertising, digital technologies, in particular, AI, as well as innovative methods and modern tools used in marketing practice.

The speakers discussed artificial intelligence tools and technologies, their capabilities, advantages, benefits and guidelines for their application in business, marketing and advertising; conducted a comparative analysis of their functionality; provided specific examples of their use and shared valuable practical experience of applying generative AI; and offered interesting, useful and up-to-date information and tips.

The round table generated keen interest and positive feedback from participants. They asked questions, actively participated in the discussion and expressed their views.