Public relations

PR manager is a profession of the new millennium, which opens up great opportunities for rapid career growth and is in great demand in the modern world. 

“PR is not a profession, it is a lifestyle.” It really is! After all, a person who has devoted himself to this activity must have creativity, extraordinary creative thinking, be able to work in a team, organize and motivate the team, be patient and persistent. And, of course, sociable! 

Code: 6В03202 

A public relations specialist can work in a variety of areas, not being limited to any one direction. Among the activities of a PR specialist, it is worth noting such as:

• developing and thinking through PR concepts, 
• studying the features of projects and their implementation, 
• analyzing the target audience, choosing the most optimal information channels, 
• maintaining and establishing partnerships with the relevant media,
• working with internal communications – development of corporate spirit in the company, creation of a special microclimate for its effective activity,
• conclusion of contracts for the development and placement of stories, text information, audio clips, organization of press conferences, 
• resolution of various conflict situations and much more.

It is in connection with such a wide range of activities that a qualified specialist must have serious knowledge in various fields, constantly be interested in innovations in the media sector, gain new experience and try to use the most non-standard approach in his work. 

Admission is conducted at full-time and remote departments. Enrollment for the program is carried out for state, internal grants and paid places.

Duration of study:

• 4 years after secondary education
• 3 years after secondary vocational education
• 2 years after higher education 

Two creative exams 

• Written exam – essay on a free topic
• Oral exam – presentation A 
• portfolio is encouraged (your achievements and your own journalistic materials)

• Practice-oriented training
• Academic mobility
• Use of innovative learning technologies
• Practicing in various media in Kazakhstan (editorial offices of newspapers, magazines, TV channels, radio, information portals, etc.)
• Knowledge of foreign languages ​​after the end of the program
• Preparation and 95% employment of competitive graduates.

Training involves a great practical component.

STUDIA newspaper-magazine

TURAN CHANNEL TV channel

Research laboratory “TURAN LINGUA”

“Turannyń zhedel jarshylary” website

• Theory and practice of public relations
• PR and mass communication
• PR technologies
• Advertising
• Imageology
• Country branding and international PR
• Oratory
• Organization of PR projects
• Situational analysis in PR
• Marketing research in PR
• Internet marketing
• Consulting in PR
• Anti-crisis PR
• Corporate and social PR
• Basics neuromarketing
• Conflict
• mythologization information space
• Faktcheking
• Lingvobezopasnost mediatext
• PR-publication of
• Creative thinking

• Nizhny Novgorod State University. Lobachevsky
• Volgograd State University
• Pomor Academy in Slupsk (Poland)
• International Triple Helix Association
• Ankara University Haji Bayram Veli, Turkey
• Kastamonu University, Turkey
• Kyrgyz-Russian Slavic University named after Yeltsin
• NASO (National Association for Public Relations)
• KFW (International Project “Kazakhstan Fashion Week”)
• Central Asian Bureau of Analytical Journalism CABAR.asia 
• (Project of the Institute for War and Peace Reporting (IWPR) www.iwpr.net)
• International Center for Journalism Media Net 
• International Association of Producers of Goods and Services “ExpoBest”
• TV channels “Yuzhnaya Stolitsa”, “Kazakhstan”, “Khabar”, “MIR”, CPC
• Publishing house “Partners Media group” – these are 6 international publications: Harper’s BAZAAR, Cosmopolitan, Esquire, Robb Report , Men’s Health and Good Housekeeping, as well as 5 Internet projects: www.esquire.kz, www.cosmo.kz, www.harpersbazaar.kz, www.goodhouse.kz, www.menshealth.kz
• Kazakhstan Today Information Agency
• Multimedia information and analytical portal “Informburo.kz”
• Newspaper “Almaty akshamy”, “Ana tili”, “Asken Air”, “Zhas Kazak” and other mass media

• in the departments of public relations and PR-agencies;
• in the press services of government agencies, corporations and public organizations;
• in advertising agencies; 
• in SMM-agencies (Social Media Marketing);
• in publishing houses;
• in the editorial offices of news agencies and print media, television and radio, news portals and Internet resources;
• in international organizations and cultural institutions