Marketer is a specialist whose duties include analysis and study of preferences, customer demand and, as a result, the development of a strategy that will help increase the competitiveness of the company’s products, increase its turnover and profit. The further success, popularity and level of sales of the promoted products depend on the marketer. This person maximally helps the manufacturer to understand and satisfy the needs of the consumer.
Specialty “Marketing” assumes that the marketer is engaged in research and analysis of the consumer market, the activities of competitors. He also develops and implements the company’s own marketing strategy, actively promotes and successfully sells goods and services. The marketer analyzes the information received, draws conclusions and makes optimal decisions. Proceeding from the received results, he develops a complex of marketing, uses the most effective methods, techniques and technologies with a view of fuller and qualitative satisfaction of the consumers’ needs and maintenance of firm activity profitableness.
Specialty code: 6В04104
Academic degree: Bachelor of Economics and Business
Duration of studying:
Form of education: full-time, full-time with the use of remote technologies
Bachelor of Economics and Business of “Marketing” specialty can carry out analytical, research, organizational, administrative, and educational (pedagogical) activities in the following areas: the study of industry and regional markets, the marketing environment of economic entities of various forms of ownership; improvement of the marketing system of the enterprise; development of the marketing strategy of the enterprise. The scope of marketing is quite wide. Objects of professional activity of graduates are state institutions, service enterprises, various organizations of the economic sphere, production and intermediary enterprises, international chambers of commerce, trading houses, transport and communications, design and research institutes, public organizations, research and production, educational institutions.
Types of professional activity
A Bachelor of Marketing specialty can perform the following types of professional activities:
Functions of professional activity
Directions of professional activity
In accordance with the high requirements for the competence of modern specialists, a graduate of “Marketing” specialty should have the following core competencies:
Universal (general) competencies:
Subject-specific (professional) competencies:
Marketer is one of the most promising and creative professions. Graduates get many opportunities, because, they are opened not only to simple highly specialized positions but also to the top management level. In fact, a marketer can become an assistant of the Executive manager of a firm at a strategic level. As a rule, the head of marketing in the company is a commercial director or vice-president of marketing. Marketers always have something to strive for and where to grow. This allows you to improve yourself constantly, self-educate, improve your professional level, even staying at the very top of success. The work of the marketer is very interesting, creative, promising and highly paid.
One of the main advantage of this profession is a wide range of its applications, as well as the ability to use all new tools and technologies. Having such a huge amount of knowledge, skills and abilities, graduates of the specialty can easily find themselves in various fields of activity.
If we talk about the career prospects of marketers, then there are several ways. Marketing is in demand in any company interested in analyzing competitors and markets. Such specialists were initially aimed at marketing support for managerial decisions, and the logical continuation of their career is to grow to top positions, the intermediate positions on the way to which may be the positions of the director for development, strategic planning and so on. You can develop in branding, and engage in both the promotion of trade marks, for example, in the FMCG industry, and directly in branding or rebranding companies.
The Master’s program of the specialty – “Marketing” is aimed at training specialists in the field of marketing. Marketing specialists are responsible for conducting market research, searching for potential customers, identifying their needs and preferences, segmentation and selection of target market segments, positioning the company and its individual products, forminf the product range, creating and “promoting” the brand, setting a system of prices and discounts, developing of means of promotion and communication impact on consumers, “designing” distribution channels and product delivery to the final buyer.
Graduates of educational program – “Marketing” have all the necessary knowledge and practical skills for qualified activities in various areas, including strategic and operational marketing planning, product policy, price policy, distribution policy (distribution channel solutions), communication policy ( promotion decisions).
In the learning process, priority is given to modern forms of conducting classes, analyzing business situations, group discussions, preparing business projects, and information technologies related to various aspects of marketing activities.
7M04105 – Scientific and pedagogical master program
7M04112 – Profile master program
Form of education: Full-time
Period of study:
The peculiarity of the educational program “Marketing” is the practical orientation of the program, the integration of business education (in the development of the educational program is actively involved representatives of the Kazakhstan marketing Association) and compliance with modern trends of education in the field of marketing. Students are actively involved in the activities of KAM, also representatives of the Association conduct workshops, trainings, master classes, seminars. Features and advantages of the educational program “Marketing»:
Marketing is one of the most promising and creative professions. In fact, a marketing specialist can become an assistant to the first person of the company at the strategic level. As a rule, a marketing specialist in the company is a commercial Director or Vice President of marketing. One of the main advantages of this profession is a wide range of its application, as well as the ability to use all new tools and technologies. Marketing is in demand in any company interested in analyzing competitors and markets. Such specialists are initially aimed at marketing support of management decisions, and the logical continuation of their career is the growth to the top positions, intermediate on the way to which may be the position of development director, strategic planning, etc.