A marketer is a popular and highly paid profession. Nowadays, with an abundance of a wide variety of goods and services, the success of almost any enterprise depends on the talent of a marketer.
A marketer evaluates whether a particular product will be in demand and why, suggests ways to promote the product, evaluates the actions of competitors, organizes the work of a research team, monitors the industry and analyzes the results, finds out the preferences of buyers, gives recommendations to the manufacturer and seller.
|Form of education and study period:|
|Full-time (after school)||4 years|
|After college||3 years|
|Specialty code:||«6В04104- Marketing»|
UNT elective subjects:
|after school: Mathematics + Geography|
|after college: fundamentals of economics + marketing|
|Academic degrees:||Bachelor of Economics and Business|
Bachelor of Economics and Business of “Marketing” specialty can carry out analytical, research, organizational, administrative, and educational (pedagogical) activities in the following areas: the study of industry and regional markets, the marketing environment of economic entities of various forms of ownership; improvement of the marketing system of the enterprise; development of the marketing strategy of the enterprise. The scope of marketing is quite wide. Objects of professional activity of graduates are state institutions, service enterprises, various organizations of the economic sphere, production and intermediary enterprises, international chambers of commerce, trading houses, transport and communications, design and research institutes, public organizations, research and production, educational institutions.
A Bachelor of Marketing specialty can perform the following types of professional activities:
In accordance with the high requirements for the competence of modern specialists, a graduate of “Marketing” specialty should have the following core competencies:
Universal (general) competencies:
Subject-specific (professional) competencies:
Marketer is one of the most promising and creative professions. Graduates get many opportunities, because, they are opened not only to simple highly specialized positions but also to the top management level. In fact, a marketer can become an assistant of the Executive manager of a firm at a strategic level. As a rule, the head of marketing in the company is a commercial director or vice-president of marketing. Marketers always have something to strive for and where to grow. This allows you to improve yourself constantly, self-educate, improve your professional level, even staying at the very top of success. The work of the marketer is very interesting, creative, promising and highly paid.
One of the main advantage of this profession is a wide range of its applications, as well as the ability to use all new tools and technologies. Having such a huge amount of knowledge, skills and abilities, graduates of the specialty can easily find themselves in various fields of activity.
If we talk about the career prospects of marketers, then there are several ways. Marketing is in demand in any company interested in analyzing competitors and markets. Such specialists were initially aimed at marketing support for managerial decisions, and the logical continuation of their career is to grow to top positions, the intermediate positions on the way to which may be the positions of the director for development, strategic planning and so on. You can develop in branding, and engage in both the promotion of trade marks, for example, in the FMCG industry, and directly in branding or rebranding companies.